Driving behavior change around food waste and composting.
We are Core Matter. We research the core causes of food waste, then design campaigns, products, programs, and services that help our communities reduce food waste easily.
WHAT WE DO
Design campaigns
We create unique campaigns that capture attention and drive behavior change. Campaigns can demonstrate demand for policy reform.
Create tools and kits
Kits make complicated tasks easy—they provide all necessary resources and a clear set of steps.
Information design
Breaking down complex concepts into something visually engaging and understandable.
Digital experiences
From websites to apps to immersive installations, digital experiences can maximize engagement and provide tools for effective change.
CURRENT PROJECT
How to improve composting rates in multifamily housing?
Organic matter that gets sent to landfill is a significant source of methane, a greenhouse gas contributing to climate change. Ideally, all that organic matter can be composted.
The City of Oakland, CA, has an aggressive goal to improve composting rates. But rates actually haven’t increased in over 5 years. Multifamily housing has the lowest rate, and lowest rate of increase, of composting in all sectors. We see an opportunity here to fill the gaps, and engage with a key part of the community.
Working prototypes
A kit for apartments dwellers to help them compost easily and understand the impact of their actions
A kit for landlords and property managers to help ensure engagement
OUR PROCESS
We use a human-centered design process. This is a collaborative process that is driven by human needs. We talk to community members about their lived experiences, and experts like scientists, psychologists, engineers, and designers contribute perspectives and research.
1. Define the problem
2. Research and interview
3. Ideate
4. Prototype
5. Test and iterate
6. Roll-out
Become a Core Matter Partner
Partner on a project
We are looking for folks to partner with. Do you have a project, or initiative you’d like to collaborate on? We’d love to hear from you.
Fund our projects
Passionate about tackling the climate crisis? You can help make our projects reality. Get in touch to learn more.
Join the team
We are currently a volunteer-based team. We are looking for more folks who can lend their expertise and passion. Check out our About page for more info.